Product Launch Checklist

4 weeks out

• Finalize product photos and listing copy
• Set pricing and confirm margin against your break-even
• Order or confirm inventory levels

2 weeks out

• Draft launch announcement for email/social
• Set up any launch-week discount or bundle
• Test the checkout flow end to end

Launch week

• Publish the listing and announcement together
• Monitor stock levels daily for the first week
• Reply to early questions and reviews quickly, early momentum matters

After launch

• Review which channel actually drove sales
• Restock or adjust pricing based on real demand, not guesses
• Ask early buyers for a review once the product's had time to arrive